With the forced closures of thousands of businesses across the country, the COVID-19 pandemic has highlighted the inevitable fate of the retail industry: traditional retailers are failing amidst the rise of e-commerce. In this episode of The SparkCom Podcast, the Partners go in depth on how retailers should rethink their business considering the major trends dominating the marketplace. Entrepreneurs in retail have no choice but to set their sites on where their market is gong, and create a business that's fit to compete with any retailer, including Amazon.