We are inundated with statistics.  But most of us have no idea how to apply the vast majority of them to our business.  This podcast explains how you can use reported statistics to make better business decisions – with specific examples about megatrends that are shifting today.

Surveying Americans you will discover that the importance of patriotism has fallen 32 percentage points in 25 years.  Importance of religion has fallen 24 percentage points.  Meanwhile, the importance of pay has gone up 23 percentage points in just 8 years.  Do you know how to use these changes in American’s opinions to be more successful?  Listen to hear how you can draft future scenarios, then use these changes to update your scenarios in ways that help you identify better targets and craft better Value Delivery Systems, and better marketing messages, to more clearly connect with customers and let them know you can meet their needs.  Those business leaders who use statistics to understand trends grab more new customers, keep those customers and make more money than leaders who rely on outdated world views and irrelevant marketing tropes.

Thinking points:

• Do you have a robust future scenario plan to give context to current statistics?
• When you hear a statistic about today, do you know how to put it into historical context as well as future context?
• Are you aware of massive customer shifts that affect all businesses, and incorporate those into your decision making?
• Can you clearly identify your customer targets, and their needs, or are you relying on old marketing techniques that are out of date?

‍