To succeed, all businesses - large to start-up - require sales.  If you don't sell, you don't have a business.  Yet, many of us have a terrible impression of sales as an occupation.  Even salespeople often have a bad attitude about their own profession.

And this is just silly.  Sales is a great occupation.  Mostly we need to get over our own beliefs about sales, and return to understanding that everyone wants help solving a problem. And sales is just helping people solve a problem. Too often we devolve into pushing our value delivery system, and undermine our ability to connect with customer needs.  If we focus on our Value Proposition sales can uplift the customer to achieving their goals, and thereby helping the company to grow.

Most of the iconic leaders were great salespeople.  Steve Jobs, Richard Branson, Elon Musk, Lee Iacocca were all GREAT salespeople.  This podcast, with the help of sales coach Catherine Brown, explains what we have to do to get out of our way, overcome our hidden negative voices and succeed at the profession of helping customers solve their own problems.

Thinking points:

• Are you excited about selling?
• Are you selling your value proposition, or are you trying to hammer customers with your value delivery system?
• What are the beliefs hidden in your mind that undermine your ability to sell?