Growth is good.  Revenue growth hides a multitude of errors.  It is true that businesses are either growing, or dying.  Yet, it is a mistake to grow without a sustainable business model.  WeWork grew, but lacking a sustainable business model it crashed.  Amazon, Federal Express, Netflix, Facebook – all had sustainable business models that meant they could grow with other people’s money and grow without profits.  

This podcast explains how trends are leading companies to seek out growth without a sustainable business model. Like the airlines – which can keep planes in the air but can’t be reliably on-time, and can’t make money.  Robotics and automated processes are good, until they kill customer satisfaction and destroy sustainability.  It is good to grow, but success requires you grow toward a future scenario which is sustainable.  Listen in to understand how you can interpret your customers and headlines to invest in sustainable growth.

Thinking points:

• Are you scenario models up to date?

• If you were given a large sum of money to grow your business, do you know where you would invest it?

• Are you optimizing processes to the point where you create customer dissatisfaction and threaten your sustainability?

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