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We put resources onto our business, and it becomes an ongoing “constant.” We insufficiently evaluate if we are over-investing people, money and our management resources in protecting historical businesses. Thus, we don’t sufficiently invest in growth opportunities. Too often we think that we have no resources to pursue growth, when in fact we have ample resources if we redeploy.
We put resources onto our business, and it becomes an ongoing “constant.” We insufficiently evaluate if we are over-investing people, money and our management resources in protecting historical businesses. Thus, we don’t sufficiently invest in growth opportunities. Too often we think that we have no resources to pursue growth, when in fact we have ample resources if we redeploy.
Staggeringly successful entrepreneurs like Bezos and Musk, and Reed Hastings the CEO of Netflix, succeed because they are expert at deploying resources to the best use. Not letting the organization, and history, determine resource allocation. Instead, using scenario planning to put resources into growth opportunities. To succeed we must get out of letting “auto pilot” determine where our resources (especially our best resources) are used, and instead be very thoughtful, and programatic, to direct them into opportunities for growth. This podcast will tell you how to rethink resource allocation so you can be more successful.
Thinking points:
- Do you regularly challenge how your resources are deployed, or do you assume that previous decisions are still putting people, money and management time into best use?
- Do you think you have no resources for growth, when in fact you might be “over resourcing” your historical business practices with low-yield activities that don’t create growth?
- Do you put your best people (and money) into defending your old business, rather than putting them into challenging positions to grow your business?
- Do you find yourself thinking about how to “defend the core” business, rather than finding new ways to grow revenue?
