In 2022 every company needs to think of itself as a tech company.  Amazon, Tesla, Netflix have value delivery systems in retail, autos and media.  But their success has everything to do with how they implement and manage technology, including software development. This podcast dives into how you can hire resources to help you develop software that will make your business more successful.

All companies today are building their business models on platforms from Google (search and YouTube,) Meta (Facebook and Instagram,) Twitter, Amazon (including AWS,) and others.  Knowing how to program these platforms is directly tied to your success.  But these platforms are constantly updating, changing, creating new opportunities - and problems.  Your success will require new skills, and new approaches.  It's a tough marketplace for these resources, but you can't ignore the need. Remote workers (even in a foreign country) and gig workers are 2 ideas for bringing on resources to help you grow covered in this podcast - where we interview Alex Icehouse, CEO of Genium a leading sourcer of software development resources out of Redwood City, CA.

Thinking points:

• Do you think and manage like a tech company, or are you locked into old approaches to your business model?
• Do you make planning for the use of tech platforms a central part of your strategic plan?
• Do you know how platform changes will impact your business model over the next 5 years? 10 years?
• Do you have plans for acquiring (hiring?) software resources to keep your business growing?
• Do you know how to manage software development for your business so you can be a market leader?

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