It's easy to say that big trends like an aging demography, or environmental awareness - or even new technologies related to artificial intelligence (AI) or augmented reality (AR.)  It's also easy to look at what's happened last year (2021) and plan for an extension in 2022.  Or WORSE is to look back to 2019 and plan for a return to business practices before the pandemic.  All of those approaches will leave you far behind market shifts, reacting to events, unable to grow and struggling.

Instead, understand the big trends and visualize how people will behave in 2030.  Use the big trends to create scenarios around demographic, environmental and technology shifts.  Then start thinking about how you can change your business to take advantage of those trends.  This podcast will explain how all businesses - including small and medium sized - can build trends into your plans for the future, and be actionable on them in 2022. Your planning can be accelerated by listening to how leading companies like Apple, Google, Meta and others are focusing on big trends and applying them to their resource allocation and product/market development.  It is possible to identify far higher growth opportunities by making small changes that align with trends - so listen now how you can do it!

Thinking points:

• Do you have a market scenario for 2030 that you can visualize?
• Are you really recognizing how big trends are impacting your business now, tomorrow and long term?
• Do you know where the high growth segments are in your market - and are you steering into them?
• Do you know your Value Proposition clearly - and how you can expand and improve your Value Delivery System?

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