There’s Mushroom for Growth When You Focus Your Market
June 16, 2021
In this week’s podcast, Manny and Adam bring on special guests John De Lorenzo and Kristopher Savage of Desert Pearl Mushrooms, a Tucson-based business that grows and sells culinary and medicinal mushrooms throughout the city. There’s no doubt these guys are creative and rightly keep their eyes for market trends. But, like many small businesses, they might be making a mistake by chasing multiple markets beyond their current value proposition.