December 15, 2020
Adam Hartung, Manny Teran
Take a New Route and Drive Towards Your Customer
Spark Partners continues December’s highlight of admirable and not-so-admirable innovators by looking at the mistakes companies have made by investing in the wrong innovations. Companies like Uber, Segway, and others with unique creations have gone wrong when they confused their value delivery system with their value proposition. Uber just gave up on their billion dollar investment on autonomous vehicles, an effort that never aided their value proposition. As cool as Segway was, no one had any use for it. Even the great winners in innovation, like Microsoft and Google, have lost by creating products that customers did not need (remember the Windows Phone and Google Plus?). So what’s the right investment?
Uber, Apple, Segway, Amazon, Microsoft, MBA, Value Proposition, Value Delivery System, Inventions