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SparkCom is our exclusive community of innovation, giving you access to insights and information to innovative businesses and emerging trends in the market. By joining our thriving community, you will learn how to adapt and prepare your business to thrive in the new economy. To thrive requires either being an innovator, or adapting to innovations. At SparkCom, you will have access to a wealth of information to develop your abilities to innovate and adapt and ultimately succeed. At the center of our community is our weekly video calls. Here, Adam and Manny explore innovative companies, emerging trends, and contemporary topics to give you insights on how to prepare yourself and your business for growth. We will explore the interdependency of elements in the market and how they will directly effect your business. SparkCom also gives you access to exclusive ebooks, archived material from Adam's writings on Forbes, case studies, webinars, and much more. Lastly, members now have a way to direct access Adam and Manny for one-on-one questions, receiving guidance from experts in the fields of innovation, operations, and sales.


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Know Your Destination and Direction, or Go Nowhere Like Kraft-Heinz
September 18, 2020
Direction, Strategy, Financial Machinations, Acquisitions, Value Delivery System, Kraft-Heinz, General Foods, Oscar-Meyer
This week Adam and Manny discuss the history and current state of Kraft-Heinz, one of America’s biggest food processing companies. Despite decades of providing the country with some of the most recognizable foods, the company has been directionless and in the process of decline.
Look to Tesla for Creating High Value Innovations
September 4, 2020
Tesla, Auto Industry, GM, Electric Car, Value Proposition, Value Delivery System, Mobile, Asynchronous
Adam and Manny take a look at how one of the world’s most innovative companies, Tesla, arose and achieved such high valuation when others in the automotive industry have considered it too unconventional and no match for other auto companies. Despite Tesla’s different operative practices and primary emphasis on producing electric cars, Adam points out that Tesla found success by finding the unmet need of consumers for stylish, high performance, and ecologically secure cars and, now, other clean energy technology.
The Time is NOW to Embrace the Gig Economy
August 28, 2020
Gig Economy, Innovation, Leadership, Regulations, Strategy, Trends, Lyft, Uber, Value Proposition
The Spark Partners dive deep into one of the biggest marketplace trends, the Gig Economy, with their discussion brought on by California’s Assembly Bill 5 (AB5) that’s impacted tons of workers and businesses, like Uber and Lyft. The law passed in 2019 attempts to redefine independent contract workers as employees, going against the growing trend of gig work and the age of information that we live in today. We no longer need the established employer-employee model needed to run the obsolete industrial economy. It’s time for business leaders, government heads, and even unions to embrace the gig economy and gig workers’ needs for the infrastructure -- access to resources such as healthcare, workers’ compensation, and unemployment insurance -- to be successful.

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The SparkCom Blog

DJIA Changes - Interesting, Yet Meaningless
September 1, 2020
Finance, Investing, Strategy, Trends
On 8/31/20, the Dow Jones Industrial Average went through a change in composition. Out went Exxon, Pfizer and Raytheon. In came Salesforce.com, Amgen and Honeywell. This is the 8th time the Index components have changed this decade, the 13th time since 2000 and the 55th change since created in 1896. So changes are not uncommon. But, are they meaningful? Ask any academic and you’ll get a resounding “NO.” There is no stated criteria for selection, no metrics for inclusion, no breadth to the number of companies (which has changed significantly over time,) and not even a weighting for market capitalization! The DJIA has no relationship to “the market,” which could well be measured better by the S&P 500, or the Russell 3000. And it doesn’t even link to any specific industry! To academics, “the Dow” is just a random number that reflects nothing worth measuring!!
California Legislators - Not Even You Can Stop A Trend
August 25, 2020
Economy, Innovation, Leadership, Regulations, Strategy, Trends
In 2019, the California legislature passed Assembly Bill, AB5 “The Gig Economy Law.” It redefined “employee” in an effort to try and dramatically reduce “contract workers.” This law is intended to force people who work to become ”employees” (of someone), and thereby receive more rights. Simultaneously it forces those who pay for work to become “employers” covering additional costs forced onto them by the legal definition of an “employee”. In other words, AB5 attempts to set back the advancement of the Gig Economy 30+ years. Last week, that law was put on hold by a California court, and California citizens will vote in November on whether requirements of AB5 should remain, or be repealed.

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