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SparkCom is our exclusive community of innovation, giving you access to insights and information to innovative businesses and emerging trends in the market. By joining our thriving community, you will learn how to adapt and prepare your business to thrive in the new economy. To thrive requires either being an innovator, or adapting to innovations. At SparkCom, you will have access to a wealth of information to develop your abilities to innovate and adapt and ultimately succeed. At the center of our community is our weekly video calls. Here, Adam and Manny explore innovative companies, emerging trends, and contemporary topics to give you insights on how to prepare yourself and your business for growth. We will explore the interdependency of elements in the market and how they will directly effect your business. SparkCom also gives you access to exclusive ebooks, archived material from Adam's writings on Forbes, case studies, webinars, and much more. Lastly, members now have a way to direct access Adam and Manny for one-on-one questions, receiving guidance from experts in the fields of innovation, operations, and sales.


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The SparkCom Podcast

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The Future of Film - Beyond Overpriced Popcorn
October 16, 2020
Entertainment Industry, Disney, Movie Theaters, Streaming, Value Proposition, Value Delivery system, Blank Space
Following up on a previous discussion on Disney, Spark Partners turn their attention to the struggling film industry and movie theaters. Hollywood’s heavy reliance on the traditional value delivery system of theater-viewing has left the industry to fall behind competing platforms utilizing trends in streaming and technology. According to Adam, that mutual relationship between film producers and theaters is long gone. Large box office productions have less use now that movies can be made on smartphones and exceptionally low budgets, and at-home streaming is now the most popular and preferred method for viewing. The COVID-19 pandemic is not to blame--this year’s biggest health crisis only accentuated the trouble the industry was heading towards.
Growing Opportunity AND High Risk in the Cannabis Industry
October 2, 2020
Cannabis, Dispensaries, Leadership, Regulations, Risk, Value Delivery System
In this episode of the SparkCom Podcast, Adam and Manny discuss the contrast of growing opportunity and high risk in the cannabis industry. Entrepreneurship is about discovering solutions to address consumer problems. And the cannabis industry at its foundation identifies unmet customer needs, making it outwardly appealing for modern business leaders. But it’s the value delivery system where complications arise. Despite growing demand for cannabis products, a whirlwind of legal, political, and financial barriers make entering and succeeding in the industry highly challenging.
Don’t Bank on Your Bias - Acknowledge It and GROW PAST It
September 25, 2020
Leadership, Lock-in, Bias, Disruptive Innovation, Diversity, Wells Fargo
“That’s not the way things are done here” is one of the most common and destructive mentalities any business leader can have, especially if they want their business to grow. Wells Fargo CEO Charlie Sharf perfectly demonstrated how maintaining age-old and faulty biases is an undeniable reason for business limitation, when he recently commented that the bank’s lack of Black employees is due to there being “a very limited pool of Black talent to recruit from.” From racial to operational, all business leaders must be able to get rid of the biases they and their organizations hold that curb creativity, new projects, and new partnerships.

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The SparkCom Blog

DJIA Changes - Interesting, Yet Meaningless
September 1, 2020
Finance, Investing, Strategy, Trends
On 8/31/20, the Dow Jones Industrial Average went through a change in composition. Out went Exxon, Pfizer and Raytheon. In came Salesforce.com, Amgen and Honeywell. This is the 8th time the Index components have changed this decade, the 13th time since 2000 and the 55th change since created in 1896. So changes are not uncommon. But, are they meaningful? Ask any academic and you’ll get a resounding “NO.” There is no stated criteria for selection, no metrics for inclusion, no breadth to the number of companies (which has changed significantly over time,) and not even a weighting for market capitalization! The DJIA has no relationship to “the market,” which could well be measured better by the S&P 500, or the Russell 3000. And it doesn’t even link to any specific industry! To academics, “the Dow” is just a random number that reflects nothing worth measuring!!
California Legislators - Not Even You Can Stop A Trend
August 25, 2020
Economy, Innovation, Leadership, Regulations, Strategy, Trends
In 2019, the California legislature passed Assembly Bill, AB5 “The Gig Economy Law.” It redefined “employee” in an effort to try and dramatically reduce “contract workers.” This law is intended to force people who work to become ”employees” (of someone), and thereby receive more rights. Simultaneously it forces those who pay for work to become “employers” covering additional costs forced onto them by the legal definition of an “employee”. In other words, AB5 attempts to set back the advancement of the Gig Economy 30+ years. Last week, that law was put on hold by a California court, and California citizens will vote in November on whether requirements of AB5 should remain, or be repealed.

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