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SparkCom

Join our Spark Partners community for insights, collaboration, and access to deep domain expertise on innovation and technology.

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SparkCom

Our Spark Partners Community of leadership and innovation
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SparkCom is our exclusive community of innovation, giving you access to insights and information to innovative businesses and emerging trends in the market. By joining our thriving community, you will learn how to adapt and prepare your business to thrive in the new economy. To thrive requires either being an innovator, or adapting to innovations. At SparkCom, you will have access to a wealth of information to develop your abilities to innovate and adapt and ultimately succeed. At the center of our community is our weekly video calls. Here, Adam and Manny explore innovative companies, emerging trends, and contemporary topics to give you insights on how to prepare yourself and your business for growth. We will explore the interdependency of elements in the market and how they will directly effect your business. SparkCom also gives you access to exclusive ebooks, archived material from Adam's writings on Forbes, case studies, webinars, and much more. Lastly, members now have a way to direct access Adam and Manny for one-on-one questions, receiving guidance from experts in the fields of innovation, operations, and sales.


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Free Content from SparkCom

The SparkCom Podcast

Available in Streaming Video & Audio

Your Business Should Go Where the Global Economy is Going
July 3, 2020
Globalization, Global Economy, China, Global Trends
Adam and Manny cover the importance of understanding globalization for business at all scales. Business leaders must learn to think outside of the perspective of the US, understand globalization as a trend, and know where the global economy is going, including demographically and technologically, to make their enterprise competitive and durable.
The Facebook Ad Boycott Proves Why You Should Follow Trends
June 30, 2020
Facebook, Boycott, Follow Trends, Creative Disruption
Adam and Manny release a short mid-week podcast to highlight the current Facebook Ad Boycott by hundreds of companies for the platform’s inaction to remove hate speech and false information. According to Adam, the boycott is a result of Facebook’s failure to follow a trend of growing calls for meeting the needs of underserved communities. In this case scenario, both small and big businesses can learn what not to do from Facebook, and instead aim to follow trends to meet the needs of their target audiences.
Understand the TRUE Value to Innovate Your Business
June 26, 2020
Disruptive Innovation, True Value, Value Proposition, Small Business
What's the true value of your business? This concept is the center of discussion in this week's episode, where the Spark Partners discuss how important identifying the true value is essential to innovating for success. Hear how companies like Ford, Harley Davidson, and Motorola missed key opportunities to grow, and what suggestions Adam has for small businesses like a local brewery and photography business to innovate.
Disruptive Innovation is the Key to Continuous Business Growth
June 19, 2020
Disruptive Innovation, Business Growth, Business Models, Creative Disruption
Adam and Manny break down the Spark Partners' core idea of disruptive innovation, and explain how businesses win or lose when they choose between constantly meeting customer needs or defending and extending traditional business models. What do the experts say? Embrace creative disruption or prepare to see your business fail.

The SparkCom Blog

Cost of Ignoring Trends - Facebook's Fiasco
June 30, 2020
Culture, Leadership, Marketing, Politics, Web/Tech, Facebook Advertising Boycott
In my recent “Rebooting Business” on-line conference I was asked if Black Lives Mattered and other protests should affect strategy. I said “of course!!” These demonstrations clearly show a segment of the marketplace with unserved and under-served needs. Needs so badly served people have taken to the streets!
Scenario Planning Post Pandemic - What about the Dollar?
June 24, 2020
Finance, Manufacturing, Politics, Web/Tech, Pandemic, Coronavirus COVID-19, Scenario Planning, U.S. Dollar Value
Americans take it for granted that all currencies are measured against the US Dollar. It’s been that way since WWII, so they just expect it will always be that way. But, things have a way of changing.

What's Included?

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Weekly Vlog

Watch a new video every week where Adam and Manny dive into current events, case studies on successful and failing businesses, and the strategies entrepreneurs can adopt in a dynamic marketplace.

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Archive Access

Access newsletters, conference clips, blog posts, and Adam’s 400+ Forbes articles to stay up to date on Partner offerings and to know their take on business failures and winners.

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Deals and Discounts

Earn discounts and bonus deals on Spark Partners e-books, courses, and coaching as a committed community member.

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One-on-One Calls

Get professional insight from Adam and Manny on your business and guidance on how to improve it for long-term growth and success.

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