Creating a clear Value Proposition allows your organization to successfully communicate the value that the customer or end-user gains when using your product or service. While this may seem straight-forward many companies and organizations confuse this with their product or capabilities.
Our simple guide takes the guess-work out and provides you and your team a clear process to come-up with an effective Value Proposition. You should begin the process alone but should also enroll your executive staff in the exercise. We also suggest you also enroll a few people outside your organization too, particularly if you trust them and they offer a different perspective to someone who lives and breathes your business all day long. It's important to note that its up to YOU to ultimately create your Value Proposition so after you receive everyone's ideas, you might have to reorganize and reconstruct them into a statement that truly exemplifies your value!
Follow the steps below to get started!
For you:
1. Watch and rewatch the video above.
2. Click here for an infographic that walks you through how to create a value statement for your company.
For your team, friends, mentors, advisors, etc.:
1. Copy email text below and send it them for their perspective. This message is self-contained and includes the video and infographic.
2. Follow up with them in 1 week.
Hi,
We are creating our company's value proposition and I'd like your input. A value proposition is the promise of value to be delivered to our customers; it's what the customer gains by doing business with us. It's super easy and fast. I'll be compiling everyone's feedback to create ours and I value your input.
Step 1: Please watch this Video from Spark Partners:
https://tinyurl.com/sparkvaluevideo
Step 2: Read this infographic to go through the process:
https://tinyurl.com/sparkvalueinfographic
I'd like to get everyone's feedback in 1 week so when you come up with some good ideas, please share them with me. Thanks for your time and let me know if you have any questions!
Thanks,
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