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The SparkCom Podcast

The Facebook Ad Boycott Proves Why You Should Follow Trends

Contributors:
Adam Hartung, Manny Teran
Facebook, Boycott, Follow Trends, Creative Disruption

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Adam and Manny release a short mid-week podcast to highlight the current Facebook Ad Boycott by hundreds of companies for the platform’s inaction to remove hate speech and false information. According to Adam, the boycott is a result of Facebook’s failure to follow a trend of growing calls for meeting the needs of underserved communities. In this case scenario, both small and big businesses can learn what not to do from Facebook, and instead aim to follow trends to meet the needs of their target audiences.